Gartner research indicates that up to 90% of technology vendors are in danger of being pushed to procurement, with only 10% classified as "strategic vendors" who can earn return access to the executive level. Misaligned conversations and expectations are creating a chasm between enterprise sales professionals and executive buyers—and traditional sales training could be making it wider.

Attend this free Webinar to learn how a sales performance optimization (SPO) model bridges the gap between buyers and sellers, technology and information, and training and ROI. We'll reveal:

• Four "invisible truths" greatly impeding sales
• The special traits of successful sellers—and how to quickly develop them
• Why and how sales training is radically transforming
• 10 sure-fire ways to optimize the performance of your sales force

About the Presenter:

Chris Deren is the CEO of SellMasters, the leader in sales performance optimization (SPO) services. He is a high-tech industry veteran with over 25 years of experience in building entrepreneurial teams, leading world-class sales organizations, and identifying and executing against winning go-to-market strategies for companies such as IBM, Xerox and Dun & Bradstreet.