| Resonate™ System Checklist |
| Executive Management |
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| 1. |
The company needs to be more strategic and solution oriented with customers |
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| 2. |
We aren't growing or as profitable as we need to be despite all of our marketing and sales efforts |
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| 3. |
We have too many products for any one sales person to talk about or sell |
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| 4. |
We don't have the time or resources to roll out a technology solution to fix slumping sales |
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| 5. |
We need our marketing, sales and product teams to be more unified and efficient |
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| Marketing Management |
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| 6. |
Too much marketing collateral gets wasted on the shelf |
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| 7. |
You need to produce better sales tools that drive more qualified leads |
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| 8. |
You cringe over how poorly the messaging tools you create get translated and used by Sales |
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| 9. |
You need to better understand how Sales is delivering messages in customer conversations |
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| 10. |
The voice of your sales force does not match or reinforce the voice of your brand |
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| Sales Management |
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| 11. |
Your reps waste time creating their own sales collateral to support their selling efforts |
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| 12. |
You have too little time to coach reps through their sales challenges and deal opportunities |
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| 13. |
Your reps are having difficulty getting in the door and having conversations with executives |
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| 14. |
You want and need a way to share selling best practices across the enterprise |
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| 15. |
You're tired of pulling reps out of the field for training programs that don't stick |
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| Sales Training |
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| 16. |
The amount of product training scheduled leaves little or no time for skills training |
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| 17. |
Sales reps aren't receiving enough ongoing skills reinforcement to succeed |
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| 18. |
The marketing messaging we create isn't integrated into the sales methodology we use |
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| 19. |
It's getting harder and harder to support our mobile and dispersed sales force |
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| 20. |
The workshops we book are all process-oriented and lack content, role plays and exercises |
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