Value & Negotiation Alchemy™ is the one-day workshop from SellMasters that helps professional salespeople create integrated value and win-win negotiation scenarios. Combining the best and most current approaches for value creation and negotiation, Value & Negotiation Alchemy is the most effective and systematic way to achieve maximum alignment between salespeople and buyers in the value vs. investment conversation.

Who Should Attend
Professional salespeople, account and relationship managers and channel/partner sales staffs who need to establish value and negotiate win-win scenarios.

What You Will Learn
In one day an experienced SellMasters trainer/coach—with prior business-to-business sales experience—will use a custom tailored case study, real-world selling scenarios and field-proven advice to help participants to:

• Create "Integrated Value" at the most optimal times throughout the buying cycle that builds currency from the client’s perspective.
  
  
• Avoid Treating Negotiation as a "Siloed" Event at the end of the decision cycle by building the discussion of fair monetary compensation for products and services into multiple interactions with the client.
  
  
• Eliminate the Need for "11th Hour Price Erosion" by giving executive buyers compelling reasons to see the true value of your offerings.
  
  
• Apply Systematic, Step-by-Step Planning in negotiation discussions and what your client executives are thinking and expecting in order to stay in alignment.
  
  
• Assemble and Mix the Most Potent Ingredients of your company’s product capabilities and expertise, credibility and reputation, service and support, pricing, and ROI.
  
  

How You Will Benefit
Value & Negotiation Alchemy will benefit your salesforce by helping them:

• Become expert sales conversationists and negotiators
• Create maximum alignment with decision makers throughout the buying cycle
• Establish the true value your company represents long before any final negotiations
• Structure more profitable deals by negotiating on value, not price

Learn Through a Compelling Case Study
Learning is supported by a compelling business case (tailored for your salesforce) about a global manufacturer (JKEA International), how its market positioning is driving new corporate initiatives, and the competing agendas behind the scenes. Participants can then apply the process to real client situations.

SellMasters Continuous Learning
The learning doesn't stop when a SellMasters Workshop is complete. It continues with:

• 90-days of deal-based coaching and reinforcement—virtual, instructor-led sessions covering actual pipeline deals
• Distance learning with the SM eLearning platform
• MP3 Audio files

Increase Your Value Today!
To learn more about how the Value & Negotiation Alchemy Workshop can help you create integrated value and win-win negotiation scenarios, call toll-free 617-416-0172 or complete our Value & Negotiation Alchemy Workshop inquiry form.