Companies are wasting money, losing profits and missing market opportunities through disjointed investments in sales and marketing content, tools, training and development. The result is value propositions that do not translate well and fail to attract the attention and interests of multiple decision makers across the enterprise. This "sales and marketing divide" has been hotly debated and long discussed by academia, consultants, technology vendors, and other "point" providers—but no clear solution has surfaced, until now. Listen to Chris Deren, CEO of SellMasters, and Diane Emo, President of CMM Group, in this Webinar to learn about The Resonate™ System—an integrated solution that equips enterprise sales and marketing professionals with the tools, training and coaching they need to increase their "conversational competency" and win more business. This Webinar is ideal for CMOs, sales and marketing VPs, sales training executives and others tasked to deliver effective sales and marketing messages.

It's no surprise that when sales reps receive individual coaching and mentoring from their sales managers, the results are improved confidence and performance. But can the same be said for deal coaching real sales opportunities and their associated challenges? Do today's enterprise sales managers have the necessary skills, tools and time to provide deal coaching to each sales rep in order to create winning strategies, shorter sales cycles and more profitable deals? Attend this Webinar to learn the secrets of effective deal coaching within enterprise sales organizations—for budding sales reps and star performers alike.

Gartner research indicates that up to 90% of technology vendors are in danger of being pushed to procurement, with only 10% classified as "strategic vendors" who can earn return access to the executive level. Misaligned conversations and expectations are creating a chasm between enterprise sales professionals and executive buyers—and traditional sales training could be making it wider. Attend this free Webinar to learn how a sales performance optimization (SPO) model bridges the gap between buyers and sellers, technology and information, and training and ROI.

If you can't attend one of our live Webinars—and you have a serious interest or need in optimizing your company's sales performance—you can schedule a private briefing with a SellMasters executive. We can conduct private 1-on-1 briefings for C-level executives, or briefings for small groups lead by your VP of sales, sales operations or training.