November 27, 2006 – BOSTON, MA – SellMasters, a leading provider of sales performance optimization (SPO) services, today announced it will host a Webinar on December 7, 2006 at 1:00 PM ET, entitled: Deal Coaching: Dark Secret or Secret Weapon for Sales Managers. SellMasters executives Chris Deren (CEO) and John Orvos (Founder and Chief Coach) will be the co-presenters for this one hour complimentary Webinar for sales management, sales operations and sales training professionals of enterprise software and technology companies.

It's no surprise that when sales reps receive individual coaching and mentoring from their sales managers, the results are improved confidence and performance. But can the same be said for deal coaching real sales opportunities and their associated challenges? Do today's enterprise sales managers have the necessary skills, tools and time to provide deal coaching to each sales rep in order to create winning strategies, shorter sales cycles and more profitable deals?

"Every enterprise deal has one or more challenges associated with it during the sales cycle," said John Orvos, Founder and Chief Coach of SellMasters. "Whether it's around gaining access, value creation or closing, sales reps want and need a coach to bounce challenges off of when they arise, and to timely craft strategies for winning the deal." Attend this free Webinar to learn the secrets of effective deal coaching within enterprise sales organizations-for budding professionals and star performers alike. In this Webinar, Deren and Orvos will reveal:

• How deal coaching is different from skills training reinforcement


• The critical steps of implementing an effective deal coaching program


• The pros and cons of deal coaching by sales managers and hired specialists


• The characteristics of a great deal coach


• Deal coaching case studies on two market-leading sales organizations

About the Presenters
Chris Deren is the CEO of SellMasters. He is a high-tech industry veteran with over 25 years of experience in building entrepreneurial teams, leading world-class sales organizations, and identifying and executing against winning go-to-market strategies for companies such as IBM, Xerox and Dun & Bradstreet.

John Orvos is the founder and Chief Coach of SellMasters. He pioneered deal coaching in 1999 and has coached thousands of enterprise sales professionals through their most difficult sales challenges using a dynamic, field-proven process he developed and perfected. He has 16 years of sales credentials, with extensive experience in the enterprise software, telecom, financial, technology and services industries.

About SellMasters
SellMasters is the leader in sales performance optimization (SPO) services, providing sales training, deal coaching, content and technology designed around today's sales challenges and years of research. All SellMasters offerings can be customized around a company's existing sales practices and challenges, CRM system and methodology investments—and conveniently delivered to sales professionals through classroom instruction, real-time coaching and self-paced learning via the Web and mobile devices. Headquartered in Boston, MA, SellMasters serves leading enterprise software and technology companies such as EMC, Symantec, Business Objects, CA and Rockwell Collins. Additional information is available at www.sellmasters.com.

Contact Information:
Dan Cote
SellMasters, Inc.
978-459-2323
dcote@sellmasters.com

© 2006 SellMasters, Inc. All rights reserved. SellMasters and the SellMasters logo are service marks of SellMasters, Inc. All other names and trademarks are the property of their respective holders.

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