October 25, 2006 – BOSTON, MA – SellMasters, a leading provider of sales performance optimization (SPO) services, today announced it will host a Webinar on November 7, 2006 at 1:00 PM ET, entitled: The Invisible Truths of Enterprise Selling—and the Changing Landscape of Sales Training. Chris Deren, CEO of SellMasters, will be the presenter for this one hour complimentary Webinar for sales management, sales operations and sales training professionals of enterprise software and technology companies.

Gartner research indicates that up to 90% of technology vendors are in danger of being pushed to procurement, with only 10% classified as "strategic vendors" who can earn return access to the executive level. Misaligned conversations and expectations are creating a chasm between sellers and buyers-and traditional sales training could be making it wider.

"Despite talented people, thoughtful planning, slick software and big budgets, more and more enterprise sales organizations are failing to hit their forecasts and grow market share," said Chris Deren, CEO of SellMasters. "It's often avoidable if you understand the mindset of today's buyers and build sales and marketing programs backwards from that point." Attend this free Webinar to learn how a sales performance optimization (SPO) model bridges the gap between buyers and sellers, technology and information, and training and ROI. In this Webinar, Deren will reveal:

• Four "invisible truths" greatly impeding sales


• The special traits of successful sellers—and how to quickly develop them


• Why and how sales training is radically transforming


• 10 sure-fire ways to optimize the performance of your sales force

About the Presenter
Chris Deren is the CEO of SellMasters. He is a high-tech industry veteran with over 25 years of experience in building entrepreneurial teams, leading world-class sales organizations, and identifying and executing against winning go-to-market strategies for companies such as IBM, Xerox and Dun & Bradstreet.

About SellMasters
SellMasters is the leader in sales performance optimization (SPO) services, providing sales training, deal coaching, content and technology designed around today's sales challenges and years of research. All SellMasters offerings can be customized around a company's existing sales practices and challenges, CRM system and methodology investments—and conveniently delivered to sales professionals through classroom instruction, real-time coaching and self-paced learning via the Web and mobile devices. Headquartered in Boston, MA, SellMasters serves leading enterprise software and technology companies such as EMC, Symantec, Computer Associates, IBM and Rockwell Collins. Additional information is available at www.sellmasters.com.

Contact Information:
Dan Cote
SellMasters, Inc.
978-459-2323
dcote@sellmasters.com

© 2006 SellMasters, Inc. All rights reserved. SellMasters and the SellMasters logo are service marks of SellMasters, Inc. All other names and trademarks are the property of their respective holders.

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