December 16, 2008 – BOSTON, MA – SellMasters, a leading provider of sales performance optimization (SPO) services, today announced the addition of Strategic Account Snapshot&trade (SAS) to its line-up of 1-Day workshops for field-based and inside selling teams.

The introduction of Strategic Account Snapshot&trade compliments related offerings for Enterprise Alignment Selling&trade (EAS), Sales Opportunity Snapshot&trade (SOS) and Selling at the Executive Level&trade (SellXL) all geared to offer salespeople a streamlined and structured process to gain access to and influence c-level executives and manage and close sales opportunities in the B2B marketplace. Strategic Account Snapshot&trade is a one-day, highly interactive workshop that represents the next generation in account planning for enterprise sales organizations and was design within a "no wasted motion" framework ensuring that salespeople make the best use of their 1-day experience. The workshop is also supported by a software tool that is distributed to account team leaders in advance of the workshop so that selected elements of the account plan can be completed before the account team arrives at the workshop.

"For too many organizations, account planning is add-hoc at best" said Chris Deren, CEO of SellMasters. "Attending the Strategic Account Snapshot&trade workshop is a great way to bring a structured and repeatable process to the task of strategic account management so that selling teams can be more efficient in the number of accounts they can manage, and most importantly, the amount of revenue they can harvest from each." Some of the elements sales teams can expect to accomplish after the 1-Day SAS workshop are:

• Develop and refine an Account Plan Snapshot for one of their strategic accounts


• Identify and verify new revenue growth opportunities - comprised of both known (existing) opportunities and unqualified new opportuntities.


• Identify influential client executives within the strategic account who have played key roles in previous major purchase decisions


• Build a Relationship Map that aligns key client executives with members of the core and extended team (as well as business partners)


• Create a realistic action plan for the next 60-90 days that focuses on the top sales opportunities within the account

About SellMasters
SellMasters is the leader in sales performance optimization (SPO) services, providing sales training, deal coaching, content and technology designed around today's sales challenges and years of research. All SellMasters offerings can be customized around a company's existing sales practices and challenges, CRM system and methodology investments—and conveniently delivered to sales professionals through classroom instruction, real-time coaching and self-paced learning via the Web and mobile devices. Headquartered in Boston, MA, SellMasters serves leading enterprise software and technology companies such as EMC, Symantec, Business Objects, CA and Rockwell Collins. Additional information is available at www.sellmasters.com.

Contact Information:
Press Department
SellMasters, Inc.
617-416-0172
press@sellmasters.com

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