February 1, 2007 – BOSTON, MA – SellMasters, a leader of sales performance optimization (SPO) services, in collaboration with CMM Group, a leader in Customer Message Management™ (CMM) services, today announced Resonate™, a first-of-its-kind system of integrated messaging, training and coaching services designed to unite marketing and sales teams in creating and delivering relevant messages to individual decision makers in sales calls, meetings, presentations and negotiations.

"Resonate is the first and only closed-loop system of messaging, training and coaching services that are fully integrated and designed to move beyond just brand awareness to conducting meaningful value-based conversations with executive buyers," said Chris Deren, CEO of SellMasters. "It shatters the traditional sales training model and empowers marketers to be an integrated part of the process by developing messaging tools that are consistently and effectively used by sales teams."

SellMasters teamed with CMM Group to develop the Resonate System. "We provide deep knowledge and expertise in creating customer messaging, and SellMasters offers the same level of experience around training and coaching," said Diane Emo, president of CMM Group. "Together, we deliver a system that enables companies to achieve competitive differentiation by perfecting what to say, how to say it and when to say it."

The Resonate system is comprised of the following elements:

• Messaging Phase – 3 to 5 weeks. New messaging content by industry, title and business issue


• Training Phase – 3 to 5 weeks. One tailored skills-based workshop with integrated messaging


• Coaching Phase – 12 weeks. Deal-based opportunity coaching with integrated messaging

About SellMasters
SellMasters is the leader in sales performance optimization (SPO) services, providing sales training, deal coaching, content and technology designed around today's sales challenges and years of research. All SellMasters offerings can be customized around a company's existing sales practices and challenges, CRM system and methodology investments—and conveniently delivered to sales professionals through classroom instruction, real-time coaching and self-paced learning via the Web and mobile devices. Headquartered in Boston, MA, SellMasters serves leading enterprise software and technology companies such as EMC, Symantec, Business Objects, CA and Rockwell Collins. Additional information is available at www.sellmasters.com.

About CMM Group
CMM Group is a leader in Customer Message Management™ (CMM) services. Its goal is to bridge the sales and marketing divide with a customer-focused messaging process—for the sake of the customer who is trying to make a buying decision, for the sake of marketing people and sales channels who are doing the hard messaging work, and for the sake of corporate budgets that can benefit from "one-voice" customer messaging. Additional information is available at www.customermessage.com.

Contact Information:
Dan Cote
SellMasters, Inc.
978-459-2323
dcote@sellmasters.com

© 2007 SellMasters, Inc. All rights reserved. SellMasters and the SellMasters logo are service marks of SellMasters, Inc. Customer Message Management is a trademark of CMM Group. All other names and trademarks are the property of their respective holders.

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