June 8, 2005 – BOSTON, MA – SellMasters, a leading provider of sales performance optimization (SPO) services, today announced the opening of its EMEA headquarters, SellMasters UK, in Chichester, England as part of its continued growth and success. The company also announced the appointment of Ron Hodgson to the role of Managing Director, EMEA Operations. In his new role, Ron will oversee the company's operations in Western Europe, including all sales, marketing and client delivery.

SellMasters UK will offer all client workshops currently available in the US including Enterprise Alignment Selling (EAS™), the first such offering to combine training on prospecting, buyer alignment, value creation, team selling and negotiation all in an intensive, two-day workshop format. Also available from SellMasters UK is SellXL™, a one-day workshop which teaches sales professionals how to identify, access and influence senior level buyers.

"I am pleased with the continued growth of SellMasters and equally excited to have Ron heading up our efforts to focus on and serve our client base in EMEA", said Chris Deren, CEO of SellMasters. "Ron's base of real-world experience, especially in the communications, high-tech and manufacturing industries, as well as his understanding of effective sales training delivery, should bring great value to EMEA-based entities looking to move their sales force to the next level", Deren added.

"Having worked with the SellMasters team for the last several years, I have come to recognize the outstanding client value they represent and I am therefore delighted by this opportunity at such an exciting time in the company's evolution," Ron Hodgson commented.

Companies wishing to contact SellMasters UK may do so by contacting Ron Hodgson, Managing Director, EMEA Operations at +44 7802 335 935 or by email at rhodgson@sellmasters.com.

About SellMasters
SellMasters is a sales performance optimization (SPO) company, providing tools, methodologies, training, coaching and consulting designed around today's sales challenges and years of research. All SellMasters offerings can be customized around a company's existing sales practices and challenges, CRM system, and methodology investments-and conveniently delivered to sales professionals through classroom instruction, real-time coaching and self-paced learning via the Web and mobile devices. Headquartered in Boston, MA, SellMasters serves leading software and other high-tech companies such as MRO Software, Rockwell Collins, Computer Associates and IBM. Additional information is available at www.sellmasters.com.

Contact Information:
Dan Cote
SellMasters, Inc.
508-423-1294
dcote@sellmasters.com

© 2005 SellMasters, Inc. All rights reserved. SellMasters and the SellMasters logo, Power Prospecting, and Negotiation Alchemy are service marks of SellMasters, Inc. All other names and trademarks are the property of their respective holders.

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