May 6, 2008 – BOSTON, MA – SellMasters, a leading provider of sales performance optimization (SPO) services, today announced the avilability of a new generation of sales training content designed for deployment as eLearning modules as well as mobile JIT learning tools.

The introduction of electronic forms of SellMasters popular Enterprise Alignment Selling™ methodology as well as other standard and custom topic driven courses is a response to the growing need for salespeople to get the knowledge and help they need, when and where they need it.

"We're seeing a trend towards less formal workshop training and more JIT knowledge transfer to the field," said Chris Deren, CEO of SellMasters. "While traditional workshop training has its advantages such as more interaction and working in teams, technology now makes it possible to fill in all the other knowledge gaps we see throughout the year." The new eLearning and mobile training content from SellMasters includes:

• SCORM 1.2 Compliant export to corporate LMS systems such as Saba and Saba Centra


• The ability to generate files for distribution to web, CD and Blogs


• Mobile distribution to Apple video iPods, iPod Touch and Apple iPhones


• Formats supported include: Flash, MOV, WMV, AVI, M4V, MP3, RM and CAMV, (Camtasia Stream Video)


• Custom content development options

"Some of our corporate customers are already embracing online and mobile sales training and beginning to experience significant advantages over traditional methods with reduced cost and more rapid distribution for just-in-time (JIT) learning among them," Deren added.

About SellMasters
SellMasters is the leader in sales performance optimization (SPO) services, providing sales training, deal coaching, content and technology designed around today's sales challenges and years of research. All SellMasters offerings can be customized around a company's existing sales practices and challenges, CRM system and methodology investments—and conveniently delivered to sales professionals through classroom instruction, real-time coaching and self-paced learning via the Web and mobile devices. Headquartered in Boston, MA, SellMasters serves leading enterprise software and technology companies such as EMC, Symantec, Business Objects, CA and Rockwell Collins. Additional information is available at www.sellmasters.com.

Contact Information:
Chris Deren
SellMasters, Inc.
617-416-0172
cderen@sellmasters.com

© 2008 SellMasters, Inc. All rights reserved. SellMasters and the SellMasters logo are service marks of SellMasters, Inc. All other names and trademarks are the property of their respective holders.

###