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SellMasters Advisory Board

SellMasters stays innovative, laser-focused and grounded in today's selling world through the expert advice and guidance of these business and thought leaders:

H. David Hennessey, Ph.D.
Professor of Marketing and International Business at Babson College


Dr. Hennessey has contributed to custom executive education programs for IBM, Pitney Bowes, SAP, Home Depot, Novartis and others and is the Faculty Director for the Irving Oil Marketing Program and the GTECH Growth program. Hennessey is also an associate of Ashridge Management College in Berkhamsted, England, and visiting professor at IMD in Lausanne, Switzerland.

After gaining his Undergraduate Degree in Economics and Business Administration at Norwich University and an MBA from Clark University, Dr. Hennessey worked first as a Senior Marketing Analyst for the American Can Company. He then became Marketing Director for Interpace Corporation based in New Jersey. In 1979 he moved into the educational/consulting sector in strategy and marketing. He completed his PhD at New York University and joined Babson College in 1982. He has taught courses on global marketing, marketing strategy, B2B marketing and sales management strategy, and written numerous articles and case studies. He has co-authored three books: Global Marketing Strategies, 6th edition, 2004 (with Jean-Pierre Jeannet), Global Account Management, 2004 (with Jean-Pierre Jeannet) and How to Write a Marketing Plan, 3rd edition 1996 (with Robert J. Kopp). Dr. Hennessey has had executive and MBA teaching experience in a wide variety of programs at Babson College, Ashridge, IMD, Erasmus RSM and Helsinki School of Economics and Business Administration as well as in Costa Rica, France, Holland, Germany, Hong Kong, Switzerland, Finland, and Japan.

Hennessey is past president and on the Board of Directors of the Sales and Marketing Executives of Boston. He is a part owner of Winthrop Hill Properties. He holds both a US and Irish passport.

Stephen J. Bistritz, Ed.D.
President, Learning Solutions International


Steve Bistritz brings more than three decades of high-technology sales, sales management and training management experience dealing with companies ranging from start-ups to global leaders. Steve is a published author and lecturer in the field of sales, sales management and selling at the executive level. He is currently president of his own sales training and consulting firm, based in Atlanta. His website address is www.sellxl.com. Steve spent more than 27 years with IBM where he managed and led the instructional design, development and implementation of numerous national training programs for sales, marketing and technical support personnel. During his tenure at IBM, he also held a number of sales, sales management and training management and development positions. He has broad experience in designing and delivering training programs and in implementing creative approaches to their measurement and evaluation. In 1994 he joined Target Marketing Systems, a global sales training and consulting company based in Atlanta to lead their product development function. The company was acquired by Siebel Systems in late 1999 and Steve remained in that position with Siebel until mid-2002, when he started his own sales training and consulting company, Learning Solutions International.

Steve has published white papers and articles on Selling to Senior Executives, Evaluating Sales Training Programs, Designing and Delivering Effective Sales Training Programs, How to Effectively Assess Major Sales Opportunities and Managing Strategic Accounts, which he co-authored with Alston Gardner. He has delivered numerous presentations and workshops on those subjects at industry and client conferences.

Steve is an active member of SAMA, is National President of SMT and serves on the editorial review board of the Entrepreneurial Executive. He also serves on the Board of Advisors for the Center for Professional Selling at Kennesaw State University. Steve has a broad educational background, including a doctorate in human resource development from Vanderbilt University, which he received in May 1995.



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